APPAREL MANUFACTURING & FASHION
Three Brands. One Manufacturing Legacy. A Commitment to Quality.
SEVENTY7 | CLEAN CUT | COLVYN HARRIS
Established in 2010, the apparel manufacturing business led by Mr. Loden Phuntsok brings together garment manufacturing expertise, fashion, and a multi-brand business vision. Operating from a manufacturing facility in Mayapuri, Delhi, the business specialises in denim, T-shirts, shirts, lowers, and a diverse range of clothing merchandise. With three apparel brands—Seventy7, Clean Cut, and Colvyn Harris—the business combines manufacturing capabilities with distinct brand identities, catering to the evolving demands of the clothing and fashion industry. Supported by a workforce of over 300 professionals, the manufacturing vertical reflects a strong foundation in garment production, product development, and quality-focused operations. From everyday casualwear to fashion-led denim, the focus remains on delivering well-crafted apparel that balances style, comfort, and quality.
Our Brands, Our Identity
SEVENTY7
Contemporary Apparel. Modern Expression.
Seventy7 is one of the key brands within our apparel portfolio, representing our presence in the fashion and clothing market. Backed by our manufacturing foundation, the brand forms part of our commitment to developing apparel that reflects contemporary style and everyday wearability.
CLEAN CUT
Everyday Fashion with a Distinct Identity.
Clean Cut adds another dimension to our multi-brand portfolio. As part of our wider apparel business, the brand reflects our approach to offering distinctive clothing identities supported by an established garment manufacturing operation.
COLVYN HARRIS
Style, Versatility & Fashion Identity.
Colvyn Harris completes our three-brand apparel portfolio, strengthening our presence across the clothing market. Together with Seventy7 and Clean Cut, the brand represents our vision of developing and supporting multiple fashion labels under one manufacturing umbrella.
Together, these three brands are central to our apparel business, connecting manufacturing expertise with brand development and market opportunities.
Our Manufacturing Expertise
From Denim to Everyday Essentials
Our manufacturing operations cover a diverse selection of apparel categories, allowing us to work across different garment types, fabrics, and styles.
Denim Wear
Denim is a core category within our manufacturing portfolio. Our focus is on quality materials, considered construction, appealing finishes, and contemporary styling, bringing together the versatility of everyday denim and the evolving demands of fashion.
T-Shirts
Designed for everyday wear, T-shirts are an essential part of modern wardrobes. Our manufacturing range focuses on comfortable, versatile styles with attention to fabric selection, stitching, and finishing.
Shirts
From casual styles to more refined everyday options, our shirt category combines design, fit, and construction to meet varied apparel requirements.
Lowers & Casualwear
Our lowers and casualwear range focuses on comfort, practicality, and versatility, reflecting the growing demand for relaxed clothing suitable for everyday lifestyles.
Across every category, our aim is to maintain a consistent focus on garment quality, finishing, and presentation.
Our Manufacturing Facility – Mayapuri, Delhi
Where Experience Meets Execution
Since 2010, our manufacturing journey has been built around the understanding that quality apparel requires attention at every stage of production. Our facility in Mayapuri, Delhi, supports our multi-category garment manufacturing operations and the wider needs of our apparel brands.
With a workforce of over 300 professionals, our operations bring together the people, skills, and coordination required to support garment production across denim, T-shirts, shirts, lowers, and other clothing merchandise.
From fabric selection and garment construction to stitching, finishing, and quality checks, every stage contributes to the final product. Our approach centres on maintaining product standards, supporting efficient operations, and meeting the requirements of the apparel market.
Quality That Defines Our Work
High-Quality Apparel. Export-Quality Merchandise.
We believe that the quality of a garment is reflected in its fabric, construction, fit, stitching, finishing, and overall presentation. These details are particularly important across different clothing categories, each of which has its own production requirements.
The People Behind Our Manufacturing
300+ Professionals. A Shared Commitment to Quality.
Our team of more than 300 professionals is an integral part of our manufacturing operations. Their collective contribution supports daily production, coordination, and the processes required to manufacture apparel across multiple categories.
We recognise that people are at the heart of every successful manufacturing business. Their skills, experience, and attention to detail help translate materials and designs into finished merchandise.
As our business continues to evolve, we remain focused on strengthening our capabilities, supporting our workforce, and building a reliable foundation for the future of our apparel brands.
The Vision of Mr. Loden Phuntsok
An Entrepreneurial Journey Across Industries
The apparel manufacturing business is an important part of Mr. Loden Phuntsok’s wider entrepreneurial journey. Alongside his restaurant and café ventures in Majnu Ka Tilla, Delhi, he has developed business interests in garment manufacturing and fashion retail.
Since 2010, his involvement in apparel manufacturing has centred on building a multi-brand operation spanning different clothing categories, supported by the Seventy7, Clean Cut, and Colvyn Harris labels.
His diverse business interests reflect an entrepreneurial vision that extends across hospitality, manufacturing, and retail, with a focus on developing businesses and creating opportunities across multiple sectors.
Building the Future of Fashion
The apparel industry is constantly changing, influenced by consumer preferences, new trends, and evolving market demands. Our objective is to continue building on our manufacturing experience, develop our product capabilities, and support the growth of our three apparel brands.
With a manufacturing facility in Mayapuri, Delhi, a team of over 300 professionals, and a business established in 2010, we remain committed to the principles that have shaped our journey: quality, craftsmanship, and continuous development.
SEVENTY7 | CLEAN CUT | COLVYN HARRIS
OUR GALLERY
